Designers Guild

William Yeoward

A hallmark of British elegance, offering refined collections of furniture, textiles, and crystal — blending heritage craftsmanship with contemporary detail.

A Legacy of Elegance and Craftsmanship

Founded in 1983 by British decorator William Yeoward, the brand quickly established itself with its refined, timeless aesthetic. Its collections span furniture, lighting, upholstery fabrics, rugs, and crystal objects, all crafted with a deep respect for traditional techniques and an eye for modern beauty.

In 1996, the house launched its own crystal line in collaboration with master glassmakers, revisiting 18th- and 19th-century styles with a decidedly contemporary approach.

In 2008, William Yeoward received the Royal Warrant from the Prince of Wales, honoring the brand’s classical elegance and artisanal excellence.

Since William Yeoward’s passing in 2019, the brand has continued under CEO Chris Grafham, remaining true to its founder’s vision a refined balance between British heritage and contemporary design.

Explore the William Yeoward Catalog

A Sustainable Vision of British Craftsmanship

  • FSC-certified wood is used across all furniture and lighting collections.

  • Single-use plastics have been eliminated across offices, warehouses, and packaging.

  • A zero landfill policy guides all operations through sorting, reuse, and recycling.

  • Cushion fillings are made from by-products of the food industry no new feathers are produced.

  • The brand enforces a strict ban on materials from endangered species.

  • Energy use is reduced through eco-efficient logistics and building management.

“ The best 18th-century designs look as simple, perfect, and clean as anything modern. ” William Yeoward

Brand News

The Studio Collection Expands

The Studio Collection Expands

The brand continues to grow its Studio Collection, dedicated to hand-blown crystal pieces. Combining traditional techniques with a modern sensibility, this line showcases everyday objects elevated by craftsmanship flutes, tumblers, sculpted vases… Each piece reflects British refinement with a thoroughly modern twist.

Behind the Brand with LuxDeco

Behind the Brand with LuxDeco

In its Behind the Brand feature, LuxDeco explores the creative world of William Yeoward. From the archives to the latest collections, this profile highlights the delicate balance of tradition and innovation that defines the brand an inspiring tribute to the timeless spirit of English design.

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